SNOOOZE (snooze hotel)
Snoooze (snooze hotel) is a new urban hotels concept styled to appeal to business and leisure users seeking value-for-money in a city centre location without being a utilitarian lodge product.
The product is purposely created to achieve the most efficient use of space in the smallest possible footprint. The ergonomic and space efficient design of the Snoooze bedroom stands apart from the budget hotel room, while competing head on with the quality of upmarket hotels. Priced at £39.95 (per room per night) including VAT, Snoooze (snooze hotel) is cheaper than most traditional roadside offerings and significantly cheaper than a city centre budget offer whilst offering a premium product.
The 3.1m deep by 2.6m wide bedrooms (8.06 square meter) are designed to fit spaces not suitable for traditional hotel products and to optimise the floor plan and therefore creates' revenue and profit. The décor, comfortable full-size double bed, room lighting, luxury bathroom fittings and a LCD screen offering channels add to the overall feel.
Located with easy access to city centre bars, cafés and restaurants there will be no need to offer serviced food and beverage, although high quality vending will be available.
As a concept, Snoooze (snooze hotel) is pitched at a gap in the provision of hotel accommodation. A gap in which traditional hotel products are both limited and where full service, appears tired and dated. With the hotel industry rapidly facing financial challenges, the retail sector has already experienced that the consumer tastes are constantly changing. The Snoooze (snooze hotel) product is future proof; stylish, convenient, well located accommodation at a value for money price. The emphasis is on efficient use of space and the design influence is on maximising that space rather than designing for designs sake.